FleetEvaluator by Sandhills

FleetEvaluator is a rather new used equipment valuation platform. It is powered by listing data from the Sandhills Global family of online classified platforms, including:

• MachineryTrader
• TruckPaper
• TractorHouse

FleetEvaluator is a data monetization business model: it requires data from another arm of the parent company to succeed, and provides an additional revenue stream at little marginal cost.

The platform was initially launched in 2018 and is characterized by very low prices.

Who are FleetEvaluator’s Customers?

As FleetEvaluator is one of many businesses for their parent, Sandhills Global, it is built on top of the customer base of the previously existing listing platform companies.

Their customer base, as a result, is primarily anyone involved in a used equipment transaction, which is often used equipment managers at dealerships. That being said, their customers often are also owners and operators of equipment wanting to understand fair market value at the point of sale.

What Data does FleetEvaluator provide?

The platform is singularly focused on providing used equipment valuations. Users have the ability to adjust an asset by:

• Model Year
• Region
• Configuration
• Usage

They have an extensive asset type coverage, which includes:

• Construction Equipment (e.g. Caterpillar, Komatsu, Deere, Case CE, JCB)
• Lift and Access Equipment (e.g. JLG, Genie)
• Agricultural Equipment (e.g. John Deere, Case IH)
• Transportation and Trucking, Class 1-8 (e.g. Freightliner, International, Ford)

Their methods of delivering data include:

• SaaS / software

FleetEvaluator is designed to be an easy-to-use, simple platform.  They currently do not offer any advanced delivery mechanisms, like API.

What does FleetEvaluator Cost?

The pricing for FleetEvaluator is a cost per asset/machine pricing model.

What are the Alternatives to FleetEvaluator?

FleetEvaluator has several alternative providers:

• Valuations: EquipmentWatch, Rouse Services